What is the bullwhip effect?请用英语回答这个问题,但是不要用维基百科之类的东西.

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What is the bullwhip effect?请用英语回答这个问题,但是不要用维基百科之类的东西.

In the process of marketing ,when the demand has been amplified, it is popularly known as "the bullwhip effect". The chain ( from the final clients to the original suppliers, unable to share information effectively, makes the information distorted step by step,result in the demand information appears larger and larger fluctuation.

A bullwhip is a strong, heavy, flexible whip, usually made of braided leather, which was originally used as a tool for working with livestock. Bullwhips are agricultural tools, traditionally used to ...

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A bullwhip is a strong, heavy, flexible whip, usually made of braided leather, which was originally used as a tool for working with livestock. Bullwhips are agricultural tools, traditionally used to control livestock in open country.
意思:bullwhip(牛皮鞭)是一种结实、沉重、柔韧的鞭子,通常用编成辫带的皮革制成,原来是一种用于赶牲口的工具。属于农业用具,传统中用于在开阔的乡村地区控制牲口。

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