Market Research的定义是什么?他和Marketing Research有什么区别?
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Market Research的定义是什么?他和Marketing Research有什么区别?
market research
n.【经济学】市场调研(研究市场某些具体商品的供求关系) [亦作market-research]
marketing research
n.【经济学】销售调研
research that gathers and analyzes information about the moving of good or services from producer to consumer
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing resear...
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Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, as defined by the ICC/ESOMAR International Code on Market and Social Research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
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