关于广告的英语对话广告公司和出口公司关于广告的对话,包括广告的风格、预期的投入的费用、广告的基本方案等等...

关于广告的英语对话
广告公司和出口公司关于广告的对话,包括广告的风格、预期的投入的费用、广告的基本方案等等...

In this conversation, Tanya Nichols, the owner of an ice
cream manufacturing company, is talking with her marketing
manager, Carla Hutchison, about the advertising campaign for
the company's new ice-cream sandwich.
Tanya： Good morning, Carla. How are you today?
Carla： I'm doing fine. How about you?

Tanya： Great, thanks. So, what's the status of our
advertising campaign?
Carla： As I mentioned before, it'll be a national campaign
starting next month. We've decided to use a variety of media
for full coverage. First, we'll have 30-second spots on
television once a day for 3 weeks.At the same time, we'll do
15-second radio commercials 3 times a day in selected cities
with large populations. Finally, we'll have some outdoor ads
using billboards near main entrances to big cities.
Tanya： What style will the ads use?
Carla： We're focusing on slice of life, showing how you can
beat the summer heat by biting into a cool ice-cream sandwich.
There'll be some reason why thrown in to hype our choice of
flavors and show everyone they're not stuck with just vanilla.
Tanya： Sounds like an ideal approach. Will we have a new
slogan?
Carla： Definitely. The advertising agency's working onthat
right now. They'll have some proposals ready by the end of the
week.
Tanya： Sounds like we'll have a winner on our hands!