英语翻译3.B2C E-commerce trust studied by foreign scholars Foreign scholars have studied on trust for a long time and they considered it as the main social capital that deciding the increase of state economy but for substance capital and human ca

英语翻译
3.B2C E-commerce trust studied by foreign
scholars
Foreign scholars have studied on trust for a long time and
they considered it as the main social capital that deciding the
increase of state economy but for substance capital and human
capital.Trust plays significant role in economy developing and
society progressing.Theories of E-commerce trust have grown
up.Some scholars researched on B2C E-commerce trust
emphasized trust from technology and some from the opposite
side.The former studied safety authentication,privacy and
function of the web induced by technology.The latter mainly
think there were other factors that affecting online trust such as
ethics,policy,enterprise reputation and risk but for technology.
Sonja Grabner-Kranter defined trust perfectly.They concluded
that consumers’ understanding of online trust was promiscuous
and even incompatible.So they tried to find out factors
affecting online trust and established a trust analysis frame.
Besides,foreign scholars stressed the importance of trust in
E-commerce.Their way of research was:to use knowledge of
psychics,sociology,economics,management and computer
science,consist of Transaction Cost Theory,system theory,
resource dependence theory,signal theory and game theory to
design a eclectic study frame and test the inside Hypothetical
Relations.They focused mainly on trust belief and trust purpose
two trust structures and ignored trust behavior.The reason is
there are many interrogatives on weather trust behavior belongs
to trust structure.
To sum up,researches made by foreign scholars are more
perfect than domestic ones.However,they were limited to some
individual points and not formed multilayer and multi-

3.电子商务信任理论——国外学者对此的研究
国外学者研究过很长一段时间,他们认为互相信任作为主要的社会资本,决定国家经济的增长,除了物质资本和人力资本.它扮演重要角色的信任,决定经济发展,社会的进步.
电子商务信任理论已经成长起来了
一些学者曾在B2C的电子商务的信任的研究,以技术和对立面为重点.
以前有人研究过安全认证,隐私和网络的作用的研究.后者为主要认为有其他因素,影响了在线信任关系,比如伦理、政策、企业信誉和风险,技术除外.
索尼亚·Grabner-Kranter定义了信任这个概念.他们得出结论,那消费者对网上购物的信任是混乱了甚至是冲突的.他们试图找出其影响因素,建立在线信任的分析框架.
除此之外,国外学者强调信任的对于
电子商务重要性.他们的研究方法:利用知识心理学、社会学、经济学、管理学和计算机科学,包括交易成本理论为基础,系统理论,资源依赖理论、信号理论和博弈论来设计一个折衷的研究框架和测试里面假设内在的关系.他们主要集中于信任的信念和信任的目的,这两个信任结构和忽视信任的行为.因为有许多疑问关于信任行为是否属于信任结构.
综上所述,国外学者研究由多比国内的完美.然而,他们被局限于一些个人因素,没有形成多层次的~