the appeal of advertising to buying motives can have both negative and possitive effectsbuying?advertise to 后加动名词?

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the appeal of advertising to buying motives can have both negative and possitive effects
buying?advertise to 后加动名词?

buying motives 购买动机
这是一整个词组,motive是名词,buying是它的定语.
“在打广告时加入的对购买动机的诉求会同时产生积极与消极的反应.